The Overview: Only Vegas Moments Campaign Strategy - Vegas can be anything to anyone, way beyond your existing expectations. It is the only city in the world where we give you the permission to be and do anything. It’s not about what you are supposed to do or see or what you’re supposed to look like. It is the place to experience experiences and to create your own series of moments. Only Las Vegas helps you collect and indulge in just the moments you want. Let us help you curate your Las Vegas moments, without any judgement. Because Las Vegas is where people come to have their moments. We are just the stage.

Large-scale 360 campaign implementation across all channels including social, TV, web, experiential, and beyond. Our goal was to expand what Vegas could be for a new generation of potential travelers. We shared a series of beautiful, funny, meaningful, transformational moments that happened in Las Vegas that could only have happened in Las Vegas. We give you the permission to do as you please. You just need to show up for yourself.

This was the first time in 16 years, a new content strategy and aesthetic was implemented for the “What happens in Vegas, stays in Vegas” account. My leadership of the modernization of the historic brand resulted in organic view rates averaging 60K views compared to the 3K before implementation.

Content represented here includes: 

·         Social & TV video content across multiple channels

·         Instagram content strategy implementing branded color gradient to full feed creating an elevated and branded cohesive feel

·         Content shoot creating an original Instagram video series with organic view rates averaging 60k (compared to 3k prior to the implementation of new aesthetic) resulting in an increase of followers organically by 133,340 in less than 6 months

·         Updated web design

·         Influencer programs