The Overview: Nextpedition, an initiative for American Express Travel for customers who love to travel but would like a little mystery in their vacation. We determine the kind of traveler you are with a quiz, and then we take care of everything else from there. You only get a packing list, instructional booklet and your travel console that will alert you to your next flight, activity or meal. The news coverage for this campaign was unstoppable and it spread on social media like wildfire.